How the Cambridges and Sussexes have upped their social media game

How the Cambridges and Sussexes have upped their social media game

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he Duke and Duchess of Cambridge celebrated a social media milestone last week as they reached ten million followers on their Kensington Royal Instagram account. It was launched in 2015 to highlight the work of Prince William, Kate and Prince Harry, before he became the Duke of Sussex. Since setting it up, they’ve kept their Instagram posts non-exclusive and all the photos have been taken by accredited royal photographers. But in recent months, William and Kate have been publishing their own pictures of their children on their birthdays (taken by the Duchess) on social media, before releasing them to agencies.

And that’s not the only change – while William and Kate have fans all around the world, there’s been a noticeable difference about the images they post on the platform. While there hasn’t been any candid selfies or #TBTs (yet!) the couple are sharing their own personal photos on Instagram, credited to Kensington Palace, which are different from agency images they have used before.

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